adobe Incorporated, san francisco CA
head of content strategy - adobe stock

• Developed content and digital strategies including but not limited to content creation, SEO, analytics, social media strategy and management and brand marketing
• Led the creation of Make it With Adobe Stock tips and tricks including strategy, production and syndication
• Crafted Adobe Stock Visual Trends storylines for International Brand Leadership programs​
• Architected first digital content, social media strategy and launch for Visual Fluency workshop featuring Chef Marcus Samuelsson and Taiye Selasi​

Apple Incorporated, Cupertino CA
Director of Creative/Senior Marketing Manager - Business Education Markets

• Develop look, feel, content and messaging for national and international campaigns for all channels
• Collaborate with Global Product Marketing, Consumer Marketing, Product Development and other cross functional partners
• Led the creation and launch of iPad in Business, iPhone in Business and Apple in Education iTunes channels – Resulting in 150 episodes and 50 million downloads in over 70 countries
• Created and executed over 100 video “Customer Profiles”resulting in over 1 million views
• Created and published first ever iBook for Apple resulting in 3 million downloads in 12 weeks and 4 star rating
• Developed UI look and feel for the “@ Work” iPad application for international sales and marketing teams
• Led a cross-functional team in the creation of "Apple Teacher" - An international campaign and application for K through 12 teachers with a goal of reaching teachers worldwide

Senior Marketing Manager - Creative Markets

• Led the creation and production of all content on Apple.com/Pro – resulting in 1 million unique visitors a month
• Developed and executed the marketing strategy for REMIX, a program that introduced print designers to motion graphics and video which resulted in increased sales of both software and high end Mac computers  
• Played a pivotal role in launching iPhone and iPad 2.0 including messaging, and video production with assets featured within Keynote presentations by Steve Jobs
• Supplied creative and messaging strategy for all visual assets in every vertical including presentations, video production and product demonstrations
• Created and executed sustaining outbound marketing programs for iPhone and iPad targeting business consumers 

Digidesign – A Division of AVID Technology, Daly City, CA 
Worldwide Marketing Communications Director

• Led rebranding efforts of entire company resulting in increased company recognition and greater product branding flexibility
• Led conception and execution all aspects of creative and marketing communications for all product launches globally, including product market strategy, product naming, branding, public relations, advertising creation, events and trade shows, sales collateral
• Directed a team of creatives  in all aspects of look and feel for web creative, packaging,  software and hardware badging 
• Developed and executed the marketing strategy for Digidesign’s low end product line to consumers and aspiring professionals resulting in increased LE sales which accounted for 40% of Digidesign’s revenue
• Created Digizine – an online and print consumer magazine that focuses on educating consumers about Digidesign’s consumer products resulting in a world wide circulation of over 200,000 and Digidesign’s most popular marketing program to date
• Developed and executed the marketing strategy for VENUE, Digidesign’s new venture into the live sound market resulting in vigorous pre sales of systems before shipping 

Future Networks, Brisbane, CA 
Marketing Director - T3 Magazine/T3online.com

• Led the launch of T3 Magazine and T3online.com in the United States 
• Worked with designers, artists, copywriters, sales teams and marketers to create a vision for T3 brand in the US
• Created and produced three technology /fashion events in New York, Los Angeles and San Francisco attended by more than 500 members of the press and top consumer electronic executives
• Created marketing message that built circulation to 250,000 and an advertising base of 1200 clients in 10 months
• Introduced T3 brand at the Consumer Electronic Association trade show in Las Vegas through show floor presence and special press event resulting in increased circulation of 10% 
• Created and executed all aspects of marketing plan, including public relations, market research, special mailings, direct mail, web creative, events and sales collateral